Effective Modern Marketing Strategies for Commercial Real Estate
In the competitive landscape of commercial real estate, effective marketing is crucial. At DWNTWN Realty Advisors, we create markets and understand the importance of cutting-edge marketing strategies. Our approach ensures maximum exposure for your property, reaching the perfect buyer and balancing price, speed, and successful closure.
Successful transactions are a bit like running a grocery store. First, the product (real estate) needs to be on the shelf (listed as for sale) when the buyers are ready. Second, the buyers need to know your product is available and where to buy it. That is where modern digital marketing comes in.
The Digital Marketplace
1. Leverage Social Media
Social media platforms such as LinkedIn, Facebook, Instagram, and Twitter are invaluable tools for commercial real estate marketing. They allow for direct engagement with a wide audience, showcasing properties through high-quality photos, videos, and virtual tours. LinkedIn is particularly useful for networking with industry professionals, sharing market insights, and establishing your brand as an industry leader. Instagram and Facebook, with their visual focus, are excellent for highlighting the aesthetics and features of your properties.
At DWNTWN Realty Advisors, we utilize social media to promote our listings, share success stories, and engage with our community. Our goal is to ensure every property gets the attention it deserves.
2. Online Presence
A professional, user-friendly website is a cornerstone of modern marketing. Ensure your website is optimized for both desktop and mobile users, as an increasing number of prospects search for properties on their phones. High-quality images, detailed property descriptions, and easy navigation are essential. Implementing search engine optimization (SEO) techniques can also enhance your website’s visibility on search engines, driving organic traffic and improving lead generation.
3. Email Marketing
Email marketing remains a highly effective strategy for reaching potential clients. By building a targeted email list, you can send personalized newsletters, market updates, and property listings directly to your audience. Segmentation allows you to tailor content to specific groups, ensuring relevance and increasing engagement. At DWNTWN Realty Advisors, we send regular email blasts to over 60,000 brokers, high-credit tenants, investors, and private equity groups globally, keeping them informed about new opportunities.
Visual Content
4. Professional Photography and Videography
First impressions matter, and professional photography and videography can make a substantial difference. High-resolution images and professionally shot videos highlight the best features of your property, making listings more attractive. Drone photography and videography can provide unique aerial perspectives, showcasing the property’s location and surroundings in a way that ground-level photos cannot. Once acquired, the images are packaged attractively in marketing materials that aim to tell the story of why your property is the best opportunity available on the market today.
Data and Analytics
6. Data-Driven Marketing
Utilizing data analytics can transform your marketing strategy. Analyzing market trends, customer behavior, and property performance data allows you to make informed decisions and tailor your marketing efforts. Data doesn’t just drive our valuations but also our marketing efforts so that valuable time is not wasted on ineffective channels.
7. Geotargeting and Geofencing
Geotargeting and geofencing are advanced strategies that allow you to target potential clients based on their location. Geotargeting uses geographic data to deliver customized ads to users in specific locations, while geofencing sets up virtual boundaries around a particular area to trigger ads when users enter that zone. These techniques are especially useful for reaching local businesses and investors who are actively searching for commercial properties in specific areas.
Our Proven Process
At DWNTWN Realty Advisors, we have a market-making process that combines proven channels and actions:
- Institutional-grade marketing materials that tell the story of why we love this property.
- Personal calls to active shareholders in relevant markets.
- Personal outreach to national tenants known to be expanding in the market.
- Clear, concise property-focused signs.
- In-person promotion of listings at industry events such as ICSC, CCIM, SIOR, NAIOP, and CIASF.
- Social Media engagement on LinkedIn, Facebook, Instagram, and Twitter.
- Email blasts to 60,000+ brokers, high-credit tenants, investors, and private equity groups globally.
- Premium paid online listings with CoStar, LoopNet, Crexi, MLS, and more.
- Prompt and professional responses to every call, email, text, WhatsApp, and direct message.
Conclusion
Effective marketing in commercial real estate requires a multifaceted approach that leverages digital tools, high-quality visual content, data analytics, strong engagement strategies. And last but not least, a personal touch. At DWNTWN Realty Advisors, we employ these modern marketing techniques to ensure maximum exposure and successful outcomes for our clients’ properties.
Our commitment to creating the market and telling the story of each property sets us apart, and our track record speaks for itself. With over $2 billion in transactions in the past decade and numerous industry accolades, we are dedicated to making every property we represent find its perfect match.
